About Us

Loved01 is total body care made for every skin, every day. Consistent enough to make a real difference. Gentle enough to use again tomorrow.

Founded by John Legend and inspired by living life the way we all deserve to without breaking the bank. Before Loved01, John tried everything from complicated 10-step routines to luxury skincare lines with the price tag to match. So, he set out to build what didn’t exist: simple, affordable care developed by dermatologists and made to fit into any routine. What began as a personal need became a love letter to every inch of you. Loved01 strives for not only results you can see on the surface, but that you can feel within yourself.

Loved01 is intentional + exclusive. We create our products with purpose to bring luxurious experiences and real results to all. This means we promise to only include the highest quality ingredients that service all skin types. We formulate for the care and attention we reserve for our face, but at a price-point we feel comfortable treating our face and our body. All of our products are vegan and cruelty-free, formulated without parabens, sulfates, petrolatum, synthetic fragrances and artificial colors.

We want you to look and feel better today than you did yesterday. Your glow starts here.

A note from John Legend:

I’ve always treasured my relationship with my audience, no matter what I’m presenting to them. I want them to feel valued and appreciated. I want them to know that everything we bring them was made with care, love and intention.